Coverart for item
The Resource What customers crave : how to create relevant and memorable experiences at every touchpoint, Nicholas J. Webb

What customers crave : how to create relevant and memorable experiences at every touchpoint, Nicholas J. Webb

Label
What customers crave : how to create relevant and memorable experiences at every touchpoint
Title
What customers crave
Title remainder
how to create relevant and memorable experiences at every touchpoint
Statement of responsibility
Nicholas J. Webb
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.W43 2017
Literary form
non fiction
Target audience
adult
Label
What customers crave : how to create relevant and memorable experiences at every touchpoint, Nicholas J. Webb
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 247-248) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave
Control code
20851525
Dimensions
24 cm
Extent
ix, 257 pages:
Isbn
9780814437810
Lccn
2016023108
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)ocn945483321
  • (OCoLC)945483321
Label
What customers crave : how to create relevant and memorable experiences at every touchpoint, Nicholas J. Webb
Publication
Bibliography note
Includes bibliographical references (pages 247-248) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave
Control code
20851525
Dimensions
24 cm
Extent
ix, 257 pages:
Isbn
9780814437810
Lccn
2016023108
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)ocn945483321
  • (OCoLC)945483321

Library Locations

    • Hussey-Mayfield Memorial LibraryBorrow it
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      39.953505 -86.265836

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